Filed under: Online Video
According to a recent article from WorldScreen.com, about a third of the people who regularly view videos on YouTube say they watch less television in order to make time for watching “instructional” videos on how to wash a cat, Chad Vader, or the latest from Lonelygirl15.
Aongus Burke, the senior research manager at Harris Interactive’s Media & Entertainment Practice says:
“It has really emerged as a major force in, and problem for, the traditional entertainment industry. Not only is YouTube using a lot of their own content to steal the eyeballs they want the most, the site has provided a launching pad to wholly new forms of user-generated video entertainment that are gaining popularity quickly.”
Sadly, the respondents also reported a drop in time spend on work/homework (19 percent) and friends and family (in person) (12 percent).
Could YouTube’s enormous popularity be harnessed for the powers of good? Or will be online tv-lite become the new television? We’ll see what happen when YouTube owner Google starts plastering content with ads later this year…
Welcome to the Sonnett Media blog! We’ll be posting information in here about the projects that the Sonnett Media Group is working on and pull together resources that offer a view into the history that shaped our world and the events that define it today. We hope you join us here as we continue to explore our planet, connect with others and communicate our hopes, goals, opinions and anything else that seems worth sharing!
A little background on who we are… Sonnett Media Group, LLC was formed in 2001 to produce educational and promotional Web sites for documentary films and media-based outreach programs. In 2004, we expanded our work include video production. Our clients have included non-profit organizations, cultural institutions and government agencies. You can find out more about our work at our Web site: www.sonnettmedia.com.
It’s a fascinating time to be involved in media. New changes in technology, the explosion of social networking, and proliferation of online video presents new opportunities to communicate. We hope you’ll stay tuned here to see what we’re discovering and share your thoughts.
Enough about that… Let’s go explore…
